person putting coin in a piggy bank

Activity requires funding

The need for daily activity is slowly becoming recognised. Yet government support for it is also quickly being shelved. This article implies that all we’ve built in the last few years about an active nation in the future is now being dismantled. What I don’t hear is the acknowledgment that successful physical activity requires investment like anything else.

People think that because 50% of british gold medallists were privately educated. It was the education that helped them win. It wasn’t. It was the private funding that this reflects that did it. Winning at sports requires money. Just look at the premier league or american sports. The results follow the money. It’s as simple as that.

So we need to look at how to use this principle to our advantage. What do we get back from our investment in sport and physical activity. Why is it worth the money. Not enough people really understand why.

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